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Dan Richards-Doran

Freelance Research Communications Consultant for Science and Technology | Dan Richards-Doran

Science copywriting, strategic communications and executive coaching for universities, research organisations, and industry.

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Connecting and communicating collaborative mental health research

June 3, 2022 by Dan Richards-Doran

Hosted at the Keele University, the National Institute for Health and Care Research’s (NIHR) School for Primary Care Research (SPCR) required a communications strategy for their recently launched £7m mental health research programme. The programme funds research into new and improved mental health services for typically underserved communities in England, with a focus on bringing together multi-disciplinary teams of researchers and community partners across primary care, social care and public health.

The challenge

Without dedicated resource for communications delivery, the SPCR Directorate team needed a “way forward and road map” for communications to complement their three-year operational strategy for the programme, along with messaging that would speak to all partners.

Approach

  • Discovery workshop with the team to brainstorm objectives and programme stakeholders.
  • Series of semi-structured interviews with community and programme partners to gather insights and develop ideas.
  • Review of existing communications activities on the theme of mental health.
  • Desk research.

Deliverables

  • Comprehensive stakeholder analysis, outlining priority stakeholders and their needs
  • Objective-driven communications strategy with dissemination and engagement activities to support researcher and partner outreach, internal communications, and knowledge exchange.
  • Audience-focused key message framework.
  • Implementation plan for the operational team to follow.
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